consumer behavior – Thought Farming

Purchase Decisions

Introduction Consider three typical purchase decisions, that of, buying a new car for your family, a toiletry product for self use and a wedding gift for someone close to you. Each of these purchase decisions are of different nature, in terms of value proposition, involvement and risk you may perceive. The kind of product values,Continue reading “Purchase Decisions”

Consumer Perception

Marketing is not a battle of products; it is a battle of perceptions. Introduction Consumers often act and react on the basis of their perceptions, rather than objective reality. For example, many people in the world perceive that cold temperature of refrigerated milk indicates freshness. In fact, we interpret sensory stimuli with our own unique biases, knowledge and experiences.Continue reading “Consumer Perception”