ThoughtFarming

Agile, what the heck is that?

Let’s admit it, we have heard the term “Agile” far too many times by now. Due to the very fact that Agile Manifesto is fairly flexible with the details, my view agile is not going to be the same as yours. Similar to the classic adage on opinions — “Agile practices is like wrist watches. Everyone’s watchContinue reading “Agile, what the heck is that?”

Will Mobile Wallets Fly or Die?

Introduction India has moved really quickly in the mobile space in the past ten years. We hardly used phones for anything but basic browsing, calling and texting 10 years back. Not so anymore. There is an app for everything. Smartphone penetration has been aggressive, thanks to competitive players ranging from Apple and Samsung to XiaomiContinue reading “Will Mobile Wallets Fly or Die?”

Analyzing the new Payment Screen of Paytm

Paytm rolled out an improved version of their app recently. I being a regular user of the app, keep thinking about why new changes would have been made, how could they be more helpful. Here are some observation for this iteration. The new screen looks like a radical change, however functions don’t seem to haveContinue reading “Analyzing the new Payment Screen of Paytm”

The Mythical Man-Month – Book Every Software Builder Should Read

The Mythical Man-Month is one of those books which everyone who builds and ships software products must read. It was published by a long time, hardcore practitioner Fred Brooks in 1975. That’s old, you think? Surprisingly, a large proportion of the content is still absolutely relevant and worth keeping in mind. And I kid you not, a host of today’sContinue reading “The Mythical Man-Month – Book Every Software Builder Should Read”

Google Allo Quick Review : Things You Should Know About Google’s Latest Go at Messaging

Ah, yet another messaging App. It can also send SMS, so what? Wait, this also has yet another Assistant? Oh, this may just be another mashup of features. Google Allo wants to be multiple things at once. Does it shine at anything? Will it replace the incumbents like WhatsApp as your go to messenger? IContinue reading “Google Allo Quick Review : Things You Should Know About Google’s Latest Go at Messaging”

Purchase Decisions

Introduction Consider three typical purchase decisions, that of, buying a new car for your family, a toiletry product for self use and a wedding gift for someone close to you. Each of these purchase decisions are of different nature, in terms of value proposition, involvement and risk you may perceive. The kind of product values,Continue reading “Purchase Decisions”

Consumer Perception

Marketing is not a battle of products; it is a battle of perceptions. Introduction Consumers often act and react on the basis of their perceptions, rather than objective reality. For example, many people in the world perceive that cold temperature of refrigerated milk indicates freshness. In fact, we interpret sensory stimuli with our own unique biases, knowledge and experiences.Continue reading “Consumer Perception”

Netflix – The Innovation Role Model

Introduction It was back in the VHS days of 1997. Reed Hastings was in his study, caught in deep thoughts. Recently he had bought a movie for rent. He had misplaced it somewhere and had attracted a late fee of $40. This greatly annoyed him in many ways. First, he had no way of tellingContinue reading “Netflix – The Innovation Role Model”

Making Better Decisions

Making decisions often means selecting the one project that will fetch you the most advantage. Advantage may be monetary gains or cost savings or even bigger user base for your product. Most often it happens to be monetary gains. How many times it happens so that the problem statement is complex with inter-related if-else relations andContinue reading “Making Better Decisions”